Erdem did his best to take another way compared to last year’s designer collection for the Swedish fashion chain, and he did good! Classic, with many medieval elements. He designed all kind of outfits. From nightwear inspired outfits, to classic suits, coats and teddy jackets. Main colors this collection are dark tones like green and grey, but also blue and purple.
The collection is inspired by duos and twins, which is also showed in the lookbook and the shortmovie of Baz Luhrmann – He made an enchanting representation of the floral and romantic collection. That’s why we (Me & Matthias) decided to do a shoot together. My favorite pieces are the purple shirt, the bright blue sweater & the army-green coat – which I’m wearing in the pictures below.
Not yet convinced after seeing the pictures? Check it out by yourself: Erdem x H&M will be available online & in-store on the 2nd of November.
For Belgium, this will be in the new H&M Antwerp Flagship Store & H&M Ixelles
Written by Dennis Van Peel
Photos by Denzel Van Tilburg & Jan Van Eldere