Yesterday night, H&M showed it’s new Studio collection on the runway in Paris. The Spring Summer 17 men’s collection is guided by black and white pieces. Most of them are classic ones with a sporty accent. Next to the safe colors, the Swedish fast fashion chain showed us some exciting pink garments too. From now on, H&M uses the ‘see-now, buy-now’ model. By doing this, its collection was already available on H&M.com starting from yesterday night and today in selected stores worldwide.
I was already able to shoot the stunning blue suit from the Studio collection. It was tailored in a great way, with some cool details. On the blazer you had an extra layer of fabric, which gave it a special accent. Some other majestic pieces of the collection (in my opinion) are the black trousers, the long black trench coat and the white jacket.